Ask an Expert: Kari Bedgood
You have questions, we have answers. Understanding technology can’t be easy for all people, but Kari Bedgood has developed a knack for it with Club One as the director of marketing and PR. We picked her brain, now you can learn from an expert.
“What changes in technology has Club One used to better the member experience?”
KB: We’ve implemented convenient touch points to the Club One member experience, such as a mobile app, viral guest pass sharing, automated testimonials, reward points and a custom daily deal platform to name a few. Consumers crave information faster than ever before, referencing twice as many data points as last year. This has made the delivery and access of data essential for both sales and retention efforts.
“What new technology has helped Club One reach more prospective members? How?”
KB: Real-time web analytics allows us to react and adapt to online behavior dramatically improving the success of our online lead generation campaigns. Also, the ability to track and collect demographical, behavioral and biometric data allows us to communicate to targeted groups with more relevancy and personalization than ever before.
“How has modern technology made working at a club more efficient on all levels?”
KB: Simply put, technology saves time. Digitizing processes like check-ins, onboarding, communication and training streamlines what used to be inefficient manual tasks.
5 Ways Technology Can Improve Your Club
1) Delivers a more personalized experience.
2) Opens lines of communication with
members, prospects and community.
3) Provides convenient instant access points
for relevant data.
4) Assists in member acquisition and retention.
5) Streamlines operational processes.