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Ask an Expert In Print Marketing & Sales News

Ask an Expert: Kari Bedgood


Kari Bedgood, director of PR and marketing for Club One.

You have questions, we have answers. Understanding technology can’t be easy for all people, but Kari Bedgood has developed a knack for it with Club One as the director of marketing and PR. We picked her brain, now you can learn from an expert.

“What changes in technology has Club One used to better the member experience?”

KB: We’ve implemented convenient touch points to the Club One member experience, such as a mobile app, viral guest pass sharing, automated testimonials, reward points and a custom daily deal platform to name a few. Consumers crave information faster than ever before, referencing twice as many data points as last year. This has made the delivery and access of data essential for both sales and retention efforts.

“What new technology has helped Club One reach more prospective members? How?”

KB: Real-time web analytics allows us to react and adapt to online behavior dramatically improving the success of our online lead generation campaigns. Also, the ability to track and collect demographical, behavioral and biometric data allows us to communicate to targeted groups with more relevancy and personalization than ever before.

“How has modern technology made working at a club more efficient on all levels?”

KB: Simply put, technology saves time. Digitizing processes like check-ins, onboarding, communication and training streamlines what used to be inefficient manual tasks.

5 Ways Technology Can Improve Your Club

1) Delivers a more personalized experience.

2) Opens lines of communication with
members, prospects and community.

3) Provides convenient instant access points
for relevant data.

4) Assists in member acquisition and retention.

5) Streamlines operational processes.

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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1 Comment

  1. Andy Brogan April 6, 2012

    Hi Kari,

    I read your feature on Club Solutions, I’m the sales/marketing consultant for The Fitness Dock a privately owned health club in Dublin Ireland. We are recently under new ownership and will be looking to implement a plan of refurbishment in the coming months.

    The recession has affected our membership base over the last few years and are constantly aiming to increase our monthly memberships as we move forward

    The summer period is always a bit a slower and the monthly direct debit does trend to decrease slightly what marketing steps would you advise?



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