Frequently, we only think of words like weights, cardio and group fitness when we think of gyms and fitness. Another big component is aquatics. Whether big or small, a nice aquatics program can add value to your facility and provide more diverse membership.
A swim team is a great example. What better way to get our kids active, learn team building, develop a skill, and of course, generate revenue? Whether your team is involved in a summer league or competes year-round, it is great for kids of all ages to enjoy the thrill of competition, not be stuck in front of a video game for hours and, most of all, have fun. It is also an excellent way to add another revenue stream to your business.
Water aerobics is another aspect to a well-rounded aquatics program. Many activities we do, such as running, have tremendous aerobic benefits, but also come with stress and impact on muscles and joints. For some who can’t participate in higher-impact exercises, getting in the pool is an excellent alternative. Providing programs for members that allow them to reap the health benefits of exercise is a must, especially when individuals wouldn’t be able to otherwise. That’s why we are in this business, right?
Of course, we all enjoy lounging by the pool, soaking up some sun and enjoying the water on a hot summer day. Adding little extras to the pool experience is something members will notice and appreciate. Booking a small band to come play on weekends or having some local vendors come out and distribute food or drinks are great ways to show member appreciation and are lots of fun. Throw a summer BBQ and you’ll have new members knocking on the door just for your summer pool entertainment, especially families with kids.
Competition, health and leisure are just three aspects that an aquatics program can bring to your club. By having a solid aquatics program, you can market to a wider range of potential members and add income to your facility. And it is nice to hear some bands, too.
John Pee is the general manager of The Club at the Township. For questions on aquatics he an be reached at john@theclubms.com.
