Motivation is a major key to success with almost anything in life, and working out is no exception! Getting (and keeping) members motivated can be one of the most challenging aspects of club management, but it can also be one of the most rewarding. Successfully inspiring members to reach individual health and fitness goals can really make a difference in their lives, and can be the foundation of a successful retention program. Here are some ways to remove intimidation factors and create a comfortable environment for all members:
1. Create programming specifically for new and/or unmotivated members. By targeting new exercisers (and those who are already “members” but don’t come into the gym regularly), your club will provide guidance and support for those who need it most. To determine what is most appealing to this demographic, ask new and absentee members what they are most interested in and/or what they would like to see more of.
2. Make sure all members receive a regular fitness consultation with a qualified staff member. This allows you to determine what goals are most important for each individual and provides an opportunity to discuss any challenges they might be facing. It also gives you a chance to help members set realistic goals and develop a plan to reach them. This can eliminate unrealistic expectations, replacing them with achievable objectives and increasing overall member satisfaction.
3. Offer educational opportunities. It’s hard to be good at something if you don’t understand it. So many members give up and quit working out simply because they don’t understand why they are not seeing results. Too often, it’s because they are unknowingly sabotaging their efforts. Hold classes on nutrition, weight training and general fitness to help members sift through confusing information and become more comfortable in your club.
Remember, the members who need help the most are probably the ones you see the least! By reaching out and working to remove intimidation factors, you can help more members succeed while simultaneously combating attrition and increasing member satisfaction.
