SAN RAMON, Calif. – 24 Hour Fitness, the largest privately owned U.S. fitness chain and a leading health club industry pioneer, is integrating several keys to lifelong fitness into season nine of NBC’s popular unscripted reality series, “The Biggest Loser” to support contestants with the tools they need to help them reach their fitness goals and begin a new, healthy and more athletic lifestyle. 24 Hour Fitness also helps home viewers be a part of the action that they see on television via free club access on the second Saturday of every month during “Open Door Saturdays.”
“Having the right tools and support to get in shape is step one for living a healthier life,” said Tony Wells, chief marketing officer for 24 Hour Fitness. “Our team at 24 Hour Fitness is partnering once again with NBC to see to it that season nine contestants achieve their goals and learn how to stay in shape for the rest of their lives.”
“The Biggest Loser” contestants will again work out and train during the show at the state-of-the-art onsite gym provided by 24 Hour Fitness, which is outfitted with cutting-edge fitness equipment to help the contestants reach their weight-loss goals.
24 Hour Fitness will conduct in-club events throughout the season, including “Open Door Saturdays.” 24 Hour Fitness has also launched new feature pages on its Web site, www.24HourFitness.com, that include details about the program and how anyone can take advantage of the tools and tips being showcased on “The Biggest Loser.”
