When was the last time you painted the walls? When was the last time you got a new piece of equipment? When was the last time you bought some new accessories for your club? If your answer is, “I can’t remember,” or “It’s been awhile,” then it’s time for some change. Take cell phone companies for example, how many of your friends go to a new carrier because they got a new type of phone their current carrier doesn’t have? Why is the health club business any different? It’s not! Members like to see new things and improvements to the gym. Painting a wall is a simple thing that can go a long way with your members. You don’t have to replace all your equipment every five years, but your members will appreciate something new from time to time. So get out and make a change in your club! You will be amazed at that responses you get!
Eric Vyborny
Fitness Marketing Contributor
