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Home Column

Something Out of Nothing

Ali Cierchi by Ali Cierchi
February 16, 2011
in Column, News
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Most of my friends are musicians or artists of some sort. They spend a lot of time working on their craft as opposed to spending time in a gym. That means, when they start to feel a little sluggish or overweight, they immediately give me a ring to see how they can drop weight.

With their TVs being junked up with lose-weight-quick ads, it’s hard to explain to them that exercise is a devotional. You must stick with it over a period of time to see results. Also, exercise isn’t just working out at the gym, but it continues when you sit down for each meal.

Teaching people about fitness is a struggle in my life because I only know what I’ve been taught over the years from other fitness professionals, and from reading online. For me, I know that running drops weight quickly, but without strength training I just get super thin.

While dealing with my close friends, I started thinking about clubs and personal training programs. I used to have another friend that went to her personal trainer about three or more days a week. Each time she would ask why she wasn’t dropping weight quicker. He would tell her to stay off the late-night burritos and so much beer during the weekend. She would tell us these stories in jest — as in, when would that ever happen?

These types of people must exist a lot in the club settings. As personal trainers, how do you deal with these types of people? Hopefully, these customers are still paying for training, but how do you continually engage them when they aren’t actively trying?

Clearly, patience as a personal trainer is key. However, out of all the success stories, how do you ensure that you continually cultivate more? What small psychological steps do you take to remove the beer and burritos out of the client’s life?

Being able to create amazing, healthy clients out of nothing is what makes a personal training department standout. How are you getting your personal training department to standout?

Also, any tips for getting my musicians and artists to understand exercise and nutrition? Using Justin Timberlake ab exercises or Brad Pitt workouts from “Fight Club” aren’t good examples.

Tyler Montgomery is the Editor of Club Solutions Magazine. Contact him at tyler@clubsolutionsmagazine.com

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