It’s the end of the year and now is a great time to set up your marketing and programming opportunities for 2012. An easy way to do this is to look at each moth and write a list special days, weeks and months that you can market, celebrate or create niche programming. There are national, state, and local designated days, weeks and months that are a great way to connect with your members and the community. Last week I gave examples for January through June. Here are some examples for the last six months of 2012.
July
Month Designation: National Tennis Month, and National Purposeful Parenting Month.
Weeks of Importance within the Month: National Family Fitness Week, and Take Charge of Change Week.
Special Days : Canada Day, “Dog Days of Summer”, and International Joke Day.
August
Month Designation: Children’s Vision and Learning Month, National Water
Quality Month, and Romance Awareness Month.
Weeks of Importance within the Month: Simplify your Life Week, National Smile Week and Elvis Week.
Special Days : Sister’s Day, Kid’s Day, Book Lover’s Day, Family Day and Founder’s Day.
September
Month Designation: American Heritage Month, Baby Safety Month, National Cholesterol Education Month, Marriage Health Month, National School Success Month, Healthy Aging Month, National Healthcare Month, and Self-Improvement Month.
Weeks of Importance within the Month: National Rehabilitation Week, National Single’s Week, and Prostate Cancer Awareness Week.
Special Days : Labor Day, National Grandparents’ Day, Autumn, Family Health and Fitness Day USA, and Play Days.
October
Month Designation: Breast Cancer Control Month, Child Health Month, Healthy
Lung Month, International Fired Up Month, National Physical Therapy Month, National Family Health Month, and Dental Hygiene Month.
Weeks of Importance within the Month: Fire Prevention Week, Mental
Illness Awareness Week, National Health Education Week, Universal Children’s Week, and National Adult Immunization Week.
Special Days : Children’s Health Day, Columbus Day, Halloween, National Depression Screening Day, World Mental Health Day, American Heart Walk,
and Memory Walk (Alzheimer’s Assoc.).
November
Month Designation: National Diabetes Month, National Epilepsy Month,
National Alzheimer’s Disease Month, and National Hospice Month.
Weeks of Importance within the Month: American Education Week, National Family Week, and Pursuit of Happiness Week.
Special Days : General Election Day, Sadie Hawkins Day, Veteran’s Day, Great American Smokeout, Thanksgiving Day, and New York City Marathon.
December
Month Designation: Safe Toys and Gifts Month, and Universal Human Rights Month. Weeks of Importance within the Month: Human Rights Week, Chanuka,
and Kwanza.
Special Days : World Aids Day, Saint Nicholas Day, Christmas, Boxing day, and New Year’s Eve.
Shawn Stewart is the Operations Manager at Gainesville Health and Fitness Center. Contact him at shawns@ghfc.com
