24 Hour Fitness has partnered with USA Basketball, making 24 Hour Fitness an official partner of the USA Basketball Men’s and Women’s National Teams. This marks the second time 24 Hour Fitness has partnered with USA Basketball. 24 Hour Fitness first partnered with USA Basketball in 2008, just before the Olympic Games in Beijing, when the Men’s and Women’s National Teams won gold medals.
To celebrate the new partnership, the company will host a tip-off event in London during the 2012 Summer Games with Jerry Colangelo, the chairman of USA Basketball, and Mike Krzyzewski, the head coach of USA Basketball Men’s National Team. “24 Hour Fitness has a proven history of helping world-class athletes train and perform at the highest levels,” said Colangelo. “By teaming with USA Basketball, 24 Hour Fitness will provide ‘best in class’ resources for the talented players from the USA Basketball Men’s and Women’s National Teams competing at the London 2012 Olympic Games this summer.”
As a proud official sponsor of the U.S. Olympic Committee and Official Fitness Center Sponsor of the U.S. Olympic Team, 24 Hour Fitness will host the tip-off event with USA Basketball at the USOC’s High Performance Training Center (HPTC) in East London. Sponsored by 24 Hour Fitness, the HPTC is where hundreds of athletes, including the USA Basketball Men’s and Women’s National Teams, will train and prepare for the 2012 Olympic Games. 24 Hour Fitness worked closely with the USOC to plan, develop and outfit the state-of-the-art facility, which was designed and built to meet the training needs of Team USA’s world-class athletes.
“In our 30 year history, 24 Hour Fitness has been fortunate to support many great teams and athletes,” said Carl Liebert, the president and CEO of 24 Hour Fitness. “We were there with USA Basketball in Beijing to celebrate their success in bringing home gold medals in 2008, and we are honored to continue this legacy as the teams prepare for the 2012 Olympic Games in London. We look forward to once again helping our national teams stay on top of their game and supporting their continued success. Go Team USA!”
Through the partnership, 24 Hour Fitness will have the ability to promote the partnership in 24 Hour Fitness clubs and through USA Basketball games, media and special events. In July, 24 Hour Fitness clubs across the country will post signs highlighting the exciting partnership. Additionally, the company will run an employee contest, awarding top-performing managers with tickets to one of the two U.S. exhibition games for the USA Basketball Men’s and Women’s National Teams.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
