Coming to a year’s end is a good time to begin motivating clients, who either had short-term or long-term goals they were working towards all year. Have trainers do an impromptu results check on all their clients to determine if they are achieving those goals. This has a twofold effect; either it will show the client that they are on track (or they are not on track), and if the trainer has been consistently measuring results.
From a client perspective, results are the reason they are spending money. If they are not seeing results, why spend the money in these uncertain economic times? Clients need to be motivated not just by feelings, but by hard, subjective numbers (i.e. body composition, strength numbers, flexibility measurements, etc.). These are hard factual numbers that they cannot dispute. And if they are wavering on stopping training due to financial concerns, can use to justify they are getting their money’s worth.
From a manager’s perspective, trainers need to be held accountable for doing their job, and how else can they do that but by showing the results of their clients? If you are not regularly having trainers relay the results of their clients to you, then you are not really seeing if they are doing their job. Client results are the bottom line, and affect your bottom line in the long run.
Vic Spatola is the Director of Personal Training for Greenwood Athletic and Tennis Club in Greenwood Village, Colorado, a suburb of Denver. Contact him at vics@greenwoodatc.com.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
