Bill McBride Steps Down as President and COO of Club One

Club One announced today that Bill McBride, the president and COO of Club One, will step down on July 31, 2013. According to Club One, McBride’s departure is part of a strategic shift for Club One to expand its fitness and wellness management offerings and portfolio.

Club One reported that the company and McBride mutually came to the decision for McBride to step down, to allow for organizational cost savings and to continue evolving with a unified leadership focus. According to Club One, this is part of the company’s commitment to quickly adapt to changing consumer needs, partner opportunities and marketplace. McBride will continue to work with Club One to pilot a recently launched group fitness concept at its Pleasanton, Calif. location.

“This brand has been near and dear to me for the last 10 years, and I will miss working daily with the fantastic team of fitness professionals that I have helped develop and bring together over my tenure,” said McBride. “I leave knowing that Club One is in good hands with an experienced, innovative and dedicated team who is passionate about serving our members, clients and partners. I look forward to staying involved in the industry and working with Club One to evolve the new group fitness concept we launched earlier this year.”

According to Club One, the company does not have immediate plans to hire for the president position at this time, and its seasoned management team will remain fully intact to continue delivering the service that partners and customers have come to expect from the company.

In wake of McBride’s departure, board members Maigread Eichten, formerly of FRS, Pepsi and Symantec, and Clem Bason, the CEO of Hotwire.com, will join Club One chairman Robin Klaus to form a new Executive Committee. The Executive Committee will work to guide Club One’s evolution to deliver customized fitness and wellness support for partners and customers with unique needs.