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Inside the Club: Personal Training Videos Could Help Clubs Secure Clients

Samantha Rogers by Samantha Rogers
May 22, 2013
in Column, Personal Training
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Inside the Club: Personal Training Videos Could Help Clubs Secure Clients
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For a couple of years, my stepdad has been talking about wanting to try high intensity interval training, or HIIT. Being an athletic individual, he is stuck on how it could help him repeatedly get over the rim to dunk a basketball. For someone in his 50’s, he’s already closer than I’ve ever been.

This week my co-worker, Brian McDonald, started using a new website called DailyHIIT, or dailyhiit.com. Each video walks you through the exercises for that day. They provide you with an interval and even a picture-by-picture breakdown of each exercise.

Although many of the trainers I speak with on a regular basis have great workout plans, I always believe you can gain some inspiration from watching others perform your craft.

For a couple of months now, I’ve been doing some HIIT exercises as well, and I really enjoy how it makes me feel for days following the workout. It’s much more different than when I used to stick to my cardio and free weight routine. The only problem I have is finding time to get to my trainers regularly throughout the week. The HIIT classes are only held four times a day, two in the morning and two in the evening. I typically exercised on my lunch break because I’m not a morning person by any means, and I am typically busy in the evening.

With websites developing videos for HIIT, I feel like if I wanted, I could grab a quick workout in the backyard or in the living room on days I can’t reach my trainers. I know that the workout won’t be as good, nor will I be able to push myself as hard, but in my mind, a light workout is better than no workout.

Have you ever thought about video taping your trainers performing exercise routines? Maybe you don’t provide a full HIIT video, but only a few simple exercises to help members with their form and variations. Even the smallest bits of advice would help your members.

Additionally, you could use the videos as marketing materials. It would help brand your trainers with the club and make their face more recognizable to members. If a member stumbles upon a workout routine from a trainer, they might be more inclined to walk up to that trainer in the club to ask for a deeper explanation on a workout. If the trainer has been educated properly about landing clients, this would provide a great time for him or her to execute a soft sale.

 

Tyler Montgomery is the editor of Club Solutions Magazine. Contact him at tyler@clubsolutionsmagazine.com.

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