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Planet Fitness Launches ‘No Pintimidation’ Campaign


Picture 1A recent NBC’s “TODAY” poll of 7,000 U.S. moms revealed that 42 percent suffer from “Pinterest stress,” or anxiety resulting from viewing images depicting domestic perfection. According to the poll, many mothers feel they can’t live up to these depictions, which are prevalent on the popular image-sharing site.

Planet Fitness has launched the campaign, “No Pintimidation,” as a result of the poll. The campaign encourages Planet Fitness’ members and Facebook fans to pin “imperfect” content. By visiting www.nopintimidation.com, photos deemed “perfect” can be uploaded and edited to add embellishments such as cats, unicorns and phrases.

Planet Fitness’ Pinterest page is now chock full of these so-called “No Pintimidation” photos, with boards ranging from “No Pintimidation: Home Décor,” “No Pintimidation: Gardening,” and “No Pintimidation: Food.”

“Planet Fitness is the proud home of the Judgement Free Zone® and we believe in No Gymtimidation and no intimidation,” said Jamie Medeiros, the vice president of marketing for Planet Fitness. “That philosophy doesn’t just live within the walls of our clubs, but everywhere we are, including Pinterest. We thought this was a great way to encourage everyone to de-stress the web and have a little fun at the same time.”

To view some of Planet Fitness’ “No Pintimidation” photos, visit http://pinterest.com/PlanetFitness/.

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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