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Life Time Fitness to Open $30 Million Facility

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Picture 2Life Time Fitness is scheduled to open its fifth new location in the Washington D.C. area in mid-September. The new Life Time Fitness Reston will be the brand’s largest athletic club and its only “diamond-level” facility in the D.C. region. The 114,000-square-foot, resort-like sports, professional fitness, family recreation and spa destination will ultimately cost Life Time Fitness between $25 million and $35 million.

“With our expansion in the Washington, D.C. area, we are excited to bring our distinctive, full-service fitness, health and wellness offerings to the Reston community,” says Jeff Zwiefel, the executive vice president and COO of Life Time Fitness, in a statement. “Life Time stands in stark contrast to the typical ‘club’ or ‘gym’ which offers little more than a roomful of fitness equipment at a low-cost rate. Rather, we help our members set personalized goals and provide the right tools, support and professional guidance to achieve their objectives smartly and sustainably.”

In the next several months, Life Time Athletic Reston will add nearly 300 positions to serve members and operate the facility. The new location will also include a variety of programs and studios, health, fitness and wellness services, and hundreds of certified fitness professionals to help members — from kids to adults, and beginners to athletes.

Life Time Fitness Reston will include more than 400 pieces of state-of-the-art cardiovascular and resistance training equipment, a rock climbing wall, stand-alone Pilates and yoga studios, an indoor-outdoor area devoted to boot camp classes, an indoor cycling studio that can accommodate up to 50 people per class, a free-weight area, personalized weight loss programs, signature group exercise programs including Strike, Core and Total Conditioning, Pilates, Cycle and LifePower Yoga studios. Additionally, the club will boast full-size basketball courts, large indoor and outdoor aquatics centers complete with two-story outdoor waterslides, zero-depth-entry recreation pools, lap pools, interactive children’s play areas, two whirlpools and a full-service outdoor bistro.

This new location will also feature Life Time Fitness’ newest signature program for kids, called Life Time Kids Academy, for children ages 3 to 11. The program provides access to 11 classes designed to help kids discover their passions in the areas of mind and body, fitness and agility, arts and culture, and life skills.

Life Time Athletic Reston will also include LifeSpa, which offers full-service hair, nail and skin care services, and therapeutic massages, and LifeCafe, which serves healthy food and beverages free of trans fats, bleached flours, artificial flavors, colors, preservatives and other sweeteners.

 

By Sam Rogers

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Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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