In late 2013, Wisconsin Athletic Club (WAC) will open a state-of-the-art fitness and sports medicine facility in Menomonee Falls, Wis., in partnership with Froedtert Health, a regional health care organization.
“When released from sports medicine programs, oftentimes people are referred to clubs,” commented Chez Misko, the COO of Wisconsin Athletic Club. “It’s a good idea to partner with the health care community.”
WAC has worked in some capacity with Froedtert Health since April 1999. In the past, WAC has partnered with Froedtert to offer specialized programs, including a 12-week cancer rehabilitation program, pre-op preparation and post-op rehabilitation programs.
The new facility will be split between the Wisconsin Athletic Club, which will occupy a one-story, 47,500-square-foot portion, and Froedtert Health, which will lease the 42,500 square feet of remaining space that spans two stories.
WAC’s section of the facility will feature a functional training studio, three group exercise studios, state-of-the-art fitness areas and upscale locker rooms. The aquatics center will include two indoor pools, a whirlpool and an outdoor lap pool.
Froedtert Health’s section will be committed to a wide variety of sports medicine and orthopedic services.
Misko is excited about the new facility, which broke ground in February of 2013, and believes the partnership will better position WAC in the local community. “We’re looking to really tie into the community and really work with them on what their challenges are,” he said. “When people are hurt, they’ll go to Froedtert Health, and when they’re healthier, they can come to us.”
By Rachel Zabonick
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
