24 Hour Fitness announced that Elizabeth Blair has been named the company’s president and chief executive officer. Blair succeeds former CEO Carl Liebert, who left the company in May 2013.
Blair previously served as 24 Hour Fitness’ executive vice president, chief strategy officer and general counsel. She joined 24 Hour Fitness in February 2013, after a stint as the CEO of Brand.net, an Internet marketing firm. She also served as the senior vice president of business operations for Yahoo! from 2003 to 2007.
“Since joining the company early this year, Elizabeth has shown remarkable leadership and creativity,” said 24 Hour Fitness Chair Kathleen Broderick, in a news release. “We are all excited that she has agreed to serve as chief executive officer — as we continue to grow 24 Hour Fitness as a dominant player in the health club industry in the United States.”
Liebert announced his resignation in May 2013, after taking a position as president of USAA Capital Corp., a San Antonio-based insurance, banking and investment company.
24 Hour Fitness is owned by partnerships managed by Forstmann Little & Co., a private equity firm, which acquired the company in June 2005. Headquartered in San Ramon, Calif., 24 Hour Fitness was founded in 1979, and boasts over 400 locations serving close to 4 million members.
By Rachel Zabonick
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
