Hard Candy Fitness®, in partnership with Madonna and New Evolution Ventures (NeV), announced that Madonna will host the official grand opening of Hard Candy Fitness® Toronto on Tuesday, February 11, 2014.
The 42,000-square-foot club, located in the Aura building at College Park (382 Yonge St.) is the brand’s largest in North America and only club in Canada and the United States. The facility opened its doors for workouts in October of 2013.
Madonna is scheduled to lead her signature “Addicted to Sweat” cardio-based dance class as part of the grand opening ceremonies, alongside the Hard Candy Fitness Performance Team. Hard Candy Fitness clubs from around the world will hold auditions to be a part of the opening performance with Madonna live at the grand opening. Auditions will take place at Hard Candy Fitness clubs at the end of January, and the selected winners will be flown to Toronto.
“We are very excited to share news of Madonna’s visit to our club and proud to host Hard Candy Fitness members from around the world at the grand opening,” said Leonard Schlemm, the co-owner of Hard Candy Fitness Toronto, in a press release.
By Maggie Cunningham
Stay ahead in the fitness industry with exclusive updates!
Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
