Do women feel comfortable in your facility? According to a recent Reuters article, they may not, resulting in an increase in popularity of women’s-only facilities such as Curves.
Author Dorene Internicola writes: “Women-only gyms, once seen as the exercise alternative for out of shape women of a certain age, are actively shedding that reputation, fitness experts say … Young, professional women are discovering that female-only fitness zones can be what a morning of golf or shooting the hoops is to their male counterparts: a chance to network, negotiate and bond while working out.”
The good news is that women can find these bonding opportunities in your club — they don’t have to go to gyms such as Curves.
Linda Mitchell, the director of PR and marketing for Newtown Athletic Club in Newtown, Pa., provided a few tips for creating a female-friendly environment in your club. Part of her advice includes incorporating some of the things that women’s-only gyms, such as yes — Curves — have done well.
“The fact remains that if you want to create a female-friendly environment in your club or gym, you should give credence to what the women’s-only gyms have done,” said Mitchell. “You don’t have to have a women’s-only area to accomplish this. You simply have to pay attention to where women workout within your club, and how they feel in those areas.”
Tips from Mitchell:
By following these simple tips, you’re well on your way to creating a female-friendly atmosphere that encourages women to stay in your club, instead of going elsewhere. “The overarching message here is that you are probably more female friendly than you think,” said Mitchell. “A few tweaks and some gentle marketing, and you’ve accomplished your goal of making women feel valued and special.”
Rachel Zabonick is the assistant editor for Club Solutions Magazine. She can be reached at firstname.lastname@example.org. Reach out to her about exciting events or programs your club has implemented, or to share the amazing accomplishments of a member.