It is no secret that High Intensity Interval Training (HIIT) is the next big thing. More and more gyms are launching HIIT protocols to attract new members and appeal to the younger demographic.
Recently, World Gym announced it is making an investment to expand HIIT programs in response to millennial demand.
“HIIT has stripped away the intensity and group segment from a lot of mainstream mid-tier clubs with members migrating to training specific studio concepts,” said Guy Cammilleri, World Gym’s managing director, in a press release. “World Gym really caters to the specific needs of this very fitness conscious group — we are not necessarily your mom’s gym, but we do provide some seriously tough but fun workouts for our members.”
At this year’s IHRSA trade show World Gym hopes to garner support for its franchisee network and HIIT with a video clip titled, “Let’s Rock!” Available in 15, 30 and 60 second clips, the video will be featured on 22 screens at LA Live during the two-day show, as well as in Times Square, New York City, on the same days.
In order to further promote the new, expanded HIIT programs, World Gym will also launch a social media campaign around the success of “Let’s Rock!” with the goal of helping franchisees sell more memberships.
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Emily Harbourne is the former assistant editor of Club Solutions Magazine.
