10 Questions with Lori Lowell

1. What was your first job in the health and fitness industry? I served as the assistant to the East Coast Counsel in Washington D.C. for Nike Shoes. I was introduced to the fitness industry while assisting Nike in fitness wear distribution to local fitness clubs and studios.

2. If you could go back and tell your 16-year-old self something, what would it be? Never forget those who help you along the way.

3. What’s the biggest challenge you’ve had to overcome in life? Staying true to my visions and not giving in.

4. How did you overcome it? I’m still working on it.

5. What new Group X class or modality are you a big fan of right now? I think DISQ has huge potential and Moi Cycle rocks.

6. Why are you a big fan of these classes? I’m a fan of DISQ because it is wearable and makes you feel cool and it’s way different than other Group X modalities. The exercises are fun and the company is creative, gracious and thoughtful with their implementation process. The company is from the Netherlands, and I love them. I’m a fan of Moi Cycle because it is measurable, results oriented and there is so much to focus on during the class that the time flies by and the results are visible.

7. You recently opened a new Gold’s Gym that has a large Group X focus. How’s that going? I was worried at the beginning and patience was key. Now, we have built more momentum and consistent membership sales, and growth has really started to kick in. It’s a no-brainer once you see the space, but initially it was hard to get traffic into the club. I have remained super excited about it and all the wonderful programming it has to offer. Most importantly, our staff and members are so happy and bought into the concept 100 percent. Phew!

8. Where is your favorite place to take a vacation? Anywhere in Italy.

9. In three words how would you describe yourself? Collaborative, magnanimous and playful.

10. What would you say is your greatest strength? Providing opportunity for others — no matter what.

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