• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home News

Increasing Member Referrals with Mobile Marketing

Greg Skloot by Greg Skloot
May 3, 2016
in News
0
Increasing Member Referrals with Mobile Marketing
Share on FacebookShare on LinkedIn

Member referrals are one of the most important sources of new members for health clubs. It’s not surprising that 92 percent of people trust recommendations from their friends, making member referrals a valuable source of leads for clubs. However, many health club operators are attempting to gain referrals by using the same marketing methods that were used over 20 years ago! The old school ways of marketing are not only costly and inefficient, but also outdated.

The good news is health club operators are now able to use new mobile marketing technology to acquire members and sell club services in a more powerful way. With mobile marketing, operators are able to leverage members’ smartphones to acquire members digitally.

How successful clubs get referrals:

  1. Instead of using paper or asking for personal emails, members make referrals anytime, 24/7, from their club mobile app. It’s as simple as texting a friend. Members select contacts to refer from their phone’s address book.
  1. Prospects receive a personalized message via text or email with an offer to try the club.
  1. Referrals are automatically logged in the club’s MMS or CRM.
  1. Automated push alert messages are sent to the prospect to increase engagement during the trial.

Prospects can join the club in person, online or even directly through the mobile app. The benefits of using mobile marketing technology for your club referrals are vast. To start, they have a high ROI. Not only are mobile referrals far less expensive than direct mail, but they are often more effective. In fact, clubs that utilize mobile referrals often see a 300 percent increase in referrals. Nearly everyone reads their text messages, especially when they come from a friend.

In addition, mobile referrals are measureable. They’re automatically tracked in your member management system and high quality mobile marketing tools provide operators with dashboards that show how many referrals are coming in and which members refer the most.

Finally, proven marketing tactics can be repeated with great results over and over again. The beauty of mobile referrals is that they work in a continuous, revenue generating cycle. Once prospects convert into members, we can ask them to make referrals as well. This cycle can be repeated continuously to ensure a steady flow of new members.

 

Greg Skloot is the vice president of growth at Netpulse. See a free demo of advanced mobile referrals via your club’s mobile app today.

Stay ahead in the fitness industry with exclusive updates!

Tags: member engagementmember referralsmobile marketingmobile marketing technologyNetpulse
Previous Post

Take Functional Training up a Notch with Water Filled Equipment

Next Post

Personal Training: Why a Culture Fit is More Important Than Experience

Greg Skloot

Greg Skloot

Related Posts

Bryan Thomas
News

Fitness Ventures Promotes Bryan Thomas to Chief Fitness Strategy Officer

June 20, 2025
Meet the Moderators of the 2025 Club Solutions Leadership Retreat
News

Meet the Moderators of the 2025 Club Solutions Leadership Retreat

June 16, 2025
World Gym International
News

World Gym International Signs Master Franchise Agreement for Brazil

June 13, 2025
TruFit Athletic Clubs
News

TruFit Athletic Clubs Celebrates 19 Years with $2 Million Investment in Club Enhancements

June 9, 2025
425 Fitness
News

Bay Club Continues Investment Sprint With the Acquisition of 425 Fitness

June 5, 2025
Boulder
News

Life Time Opens First Location in Boulder, Colorado

May 29, 2025
Next Post
personal training

Personal Training: Why a Culture Fit is More Important Than Experience

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.