• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Column

Industry Buzz: The Difference Between a Good Club and a Great One

Rachel Zabonick-Chonko by Rachel Zabonick-Chonko
September 14, 2016
in Column, Industry Buzz
0
Les Mills
Share on FacebookShare on LinkedIn

On August 31st, Club Solutions hosted a webinar called “The Difference Between a Good Club and a Great One,” led by Brian Gagne, the recently appointed CEO of Les Mills U.S.

According to Gagne, there’s never been a better time to be in the health and fitness industry. He explained 79 percent of the population over 18 either exercises regularly or would like to; 61 percent of regular exercisers are currently doing gym-type activities; and 69 percent of exercisers who aren’t doing gym-type activities would consider it.

However, there’s a flip side to this — in addition to more people exercising than ever before, there’s also more competition than ever before.

To make your gym stand out and continue to be competitive, Gagne said clubs need to keep an eye on the things that actually aren’t changing in fitness:

  1. Retention continues to be a struggle.
  2. Fitness is hard work — many people don’t find it fun.
  3. Many gyms are in the business of selling memberships; not fitness.

“We’ve accepted this truth that members coming, members leaving, that’s just how it’s going to be moving forward and we’re always going to have this revolving door of members in, members out,” said Gagne. “What we’d like to do is change that parameter … and look at things a little bit differently. Focus more on being a great club, at the retention side, and what’s it take to keep a member in the long term? This would offer you the opportunity to not have to focus so much on the member acquisition side of things.”

At Les Mills, this concept is called “Relationships Beyond Memberships.”

To hear more of Gagne’s thoughts on member retention, success, and the difference between a good club and a great one, view the free webinar here.

Stay ahead in the fitness industry with exclusive updates!

Rachel Zabonick-Chonko
Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Tags: competitionGroup ExerciseLes MillsRetention
Previous Post

Operations: The Skill of Being Reliable

Next Post

Planet Fitness Opens Gym Within Boys and Girls Club of Manchester

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Related Posts

Employee Wellness
Column

Placing Priority on Employee Wellness in Health Clubs

June 25, 2025
Hiring for the Right Reasons
Column

Hiring for the Right Reasons: Rethinking Recruiting for High-Performing Teams

June 11, 2025
Padel
Column

Padel Is the Glue — And the Business Case for Why Racquet Sports Belong in Every Health Club

May 28, 2025
big rocks
Column

3 Big Rocks from The HFA Show That Could Reshape Your Gym

May 22, 2025
Retention
Column

Sales Are Sexy, But Retention Pays the Bills

May 8, 2025
Prioritizing Your People
Column

The Most Disruptive Business Strategy? Prioritizing Your People

April 28, 2025
Next Post
Boys and Girls Club

Planet Fitness Opens Gym Within Boys and Girls Club of Manchester

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.