UFC GYM is expanding to Southeast Asia with a new signature gym in Hanoi, Vietnam. Scheduled to open on Sunday, October 30, the gym will serve as the first of several locations scheduled to open throughout the region.
California Management Group (CMG.ASIA) has signed an exclusive development agreement to open UFC GYMs throughout select regions of Southeast Asia.
“Our partnership with CMG.ASIA marks another major milestone for our company as we introduce UFC GYM to Vietnam,” said Brent Leffel, UFC GYM’s CEO, in a press release. “The overwhelming response to our fitness concept and Train Different philosophy has been incredible. With new state-of-the-art facilities, our goal is to create a community for all ages and fitness levels that is inviting, inclusive, encouraging and inspiring.”
Since debuting in 2009, UFC GYM has opened more than 135 locations throughout the U.S., Australia, Canada, South America and the United Arab Emirates.
“We are thrilled that UFC Gym is expanding into Southeast Asia,” said Kenneth Berger, the executive vice president and general manager – Asia, in the press release. “Asia is one of UFC’s fastest growing markets and we want to bring signature MMA styles of training and fitness to all fight fans in this region. Our fans and fitness consumers in Southeast Asia understand UFC’s brand and we can’t wait for them to train at our signature gyms.”
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
