The Perfect Pairing: Targeted Display Advertising and Re-targeting
We know you’ve seen them, those catchy online banner ads that seem to follow you around the internet. Maybe you have wondered how they seem to read your mind and offer exactly the things you are interested in. Perhaps you have realized the potential they could have to increase traffic to your own club, but maybe you just don’t know where to start. Well, Epsilon has all the answers you need.
Those banner ads are called Targeted Display Ads (TDAs) and are digital billboards that strategically target your best prospects on the websites they visit most. Sound familiar? TDAs are a great brand awareness tool allowing repeated brand exposure on popular websites and have a very specific reach.
At Epsilon we emphasize the targeting because we want your ads to be seen by the audience who truly cares and who are most inclined to identify with your brand. We use in-depth Audience-Based Data analysis to select your best prospects. This allows us to define and refine your audience based on data collected on your current member, detailed member profiling and applying this modeled data to a look-a-like audience who is the best fit.
Not only are these ads effective, but they won’t break the bank. Your brand can reach your desired audience online for pennies while saving money because it’s precise and no budget is wasted. With low cost you can reach consumers more than once and keep your brand top of mind as repetition is key to brand identification. One club location? No problem. TDAs can be used for businesses large and small. Small businesses can have just as impressive a campaign with very little cost.
Not all online banners are created equal. At Epsilon we can help you create TDAs that really capture desired attention. We offer web animated TDAs that creatively cycle through branded content and help craft simple, direct, enticing messages that make your audience want to click. We also offer full online campaign sizes and placement so your ad attracts attention on any platform space. We also include a Landing Page to capture leads through an online form and offer a promotional coupon while showcasing your consistent branding for a seamless experience.
What if your consumer clicks but does not fill out the landing page form? We have just the tool to remind them to redeem their offer and visit your club. Re-targeting is the perfect partner for targeted display and will convert window shoppers into buyers. Re-targeting provides repeated reminders to convert those who may not initially join. Track people who visit your site and/or landing page and use this data to reengage their interest by displaying your banner ad across other websites they visit most online. Influence the decision to convert with a stronger offer they can’t refuse.
The best part is you can follow your campaign effectiveness in real-time. Epsilon’s Dashboard allows a visual view of the campaign results to measure success and easily make adjustments. Analytics are built around the consumer’s interaction and can be updated to maximize your marketing budget and to convert your new members.
Brittany Irha is an account executive for Epsilon. For more information visit epsilonlocal.com.