• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • E-Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Column

Customer Service: Work Magic on Your Members with This Simple Trick

Rachel Zabonick-Chonko by Rachel Zabonick-Chonko
February 15, 2017
in Column, Operations
1
what's in a name
Share on FacebookShare on LinkedIn

Last week I discussed the simple power a smile can have to positively influence how your members feel about your staff and your club. Well, according to Dale Carnegie in his book “How to Win Friends and Influence People,” there’s another simple strategy you can use to make your members feel appreciated: Know and use their names.

According to Carnegie, “We should be aware of the magic contained in a name and realize that this single item is wholly and completely owned by the person with whom we are dealing … and nobody else. The name sets the individual apart; it makes him or her unique among all others. The information we are imparting or the request we are making takes on a special importance when we approach the situation with the name of the individual. From the waitress to the senior executive, the name will work magic as we deal with others.”

The challenge to this simple trick is that most people don’t remember names, “for the simple reason that they don’t take the time and energy necessary to concentrate and repeat and fix names indelibly in their minds,” continued Carnegie. “They make excuses for themselves, they are too busy.”

However, some of the busiest, most successful people in the world were known for their abilities to remember the names of every person they came into contact with, such as President Franklin D. Roosevelt and Andrew Carnegie. Those two men were extremely busy, and could have used that excuse to not know the names of their associates, customers and employees. Yet, they not only knew their names, but also knew details about their lives, and frequently followed up on those details.

So, what’s your team’s excuse for not knowing your members’ names and details about their lives? This goes for you too — do you know the names of your employees and what’s important to them?

The next time someone tells you their name, be sure to listen. Take an active interest in knowing and remember their name, because you care. In addition, encourage your employees to do the same. Make knowing names an important aspect of your customer service training. Here’s an article from Forbes that provides tricks for remembering people’s names: Link.

Use this simple trick and I guarantee people will respond to you more positively, and your members will feel you truly care.

Tags: Customer Service Blogstaff training
Previous Post

Company Romances: Allowed or Banned?

Next Post

Retention: Six Strategies to Improve Employee Retention and Your Bottom Line

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Related Posts

Attracting Talent
Column

9 Tips for Attracting Talent in the Fitness Industry

September 25, 2023
Gen Z Members
Column

Create Meaningful Experiences for Your Gen Z Members

September 18, 2023
How To Human
Column

How to Human – Part 1

September 11, 2023
Hospitality
Column

The Importance of Hospitality in the Fitness Industry

September 5, 2023
Retreat
Column

5 Things I’m Looking Forward to at the 2023 Leadership Retreat

September 1, 2023
Ideal Club Experience
Features

Creating the Ideal Club Experience

August 29, 2023
Next Post
employee retention

Retention: Six Strategies to Improve Employee Retention and Your Bottom Line

Comments 1

  1. Behroze Pervaiz says:
    7 years ago

    i love your approaches ….
    thank you … always listening to you …
    even from across borders ….

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram LinkedIn
Club Solutions Magazine

Club Solutions Magazine is the #1 business resource for the health and fitness industry. Established in 2003, Club Solutions provides best practice, business resources that educate and empower health club professionals.

EDUCATE. EMPOWER. SUCCEED.



The Current Issue

September Issue 2023

September 2023



Browse

  • Home
  • Subscribe
  • E-Newsletter
  • Media Kit
  • The Magazine
  • Buyer’s Guide
  • Contact Us

© 2023 Club Solutions Magazine. Published by Peake Media.

No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2023 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In