Over the past year or so, you may have asked the question, “How important is it for my gym to have a mobile-friendly website?” Today, the answer is clear: It’s very important. In fact, if you don’t have a mobile-friendly website, you are certainly missing out on a large portion of potential customers and website traffic.
Here, we outline three reasons why you need a mobile-friendly website in today’s digital climate.
- Mobile is the Future
Recently, Google conducted research in partnership with Ipsos that looked at mobile trends, and made a great observation about Gen Z, which consists of 13 to 17-year-olds.
According to Google, “Today’s teens had phones when they were in elementary or middle school, compared to high school or college for their older counterparts. And that shift is already shaping behaviors. Teens are moving from texting to messaging apps and from shopping on desktop computers to shopping on their phones.”
With this in mind, it’s a safe bet to say mobile usage trends will only continue to rise. Therefore, the time to have a mobile-friendly website is now, to ensure you’re able to capture Gen Z customers as they grow and begin working out in health clubs.
- Mobile is Where You Have the Greatest Growth Opportunity
According to Marketing Land, desktops are more and more becoming the “secondary touch point” for customers, with mobile now serving as the top driver for web traffic among U.S. digital audiences.
Smart Insights agreed, stating, “Mobile digital media time in the U.S. is now significantly higher at 51 percent, compared to desktop (42 percent).”
This again hits home the importance of having a mobile-friendly website. By making the change, you could see your traffic — and therefore membership sales — increase by leaps and bounds.
- It’s What Your Customers Want
Customers want to visit your website and have it be a user-friendly experience. If they go to your site on their mobile device and it doesn’t operate efficiently, they’ll get frustrated and ultimately leave.
And today, there isn’t really a reason as to why your website shouldn’t be mobile-friendly. There are a variety of apps and templates you can use to optimize your site for both desktop and mobile.
So, if your website isn’t mobile friendly, talk to your CMS, app provider or website manager to see what needs to happen to make the switch to mobile optimization.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
