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After 30 Years, MicroFit Continues to Help Clubs Increase Revenue, Retention and Referrals


Founded in 1986, MicroFit, Inc. has remained the leader in fitness and wellness assessment technology solutions by continuing to innovate to remain relevant and provide solutions to the industry’s ever-changing needs.

MicroFit has worked with several thousand customers representing a wide range of users and many have found these fitness and wellness assessment solutions help them to: 1) Increase their revenue by charging a “fee for service” and 2) Increase their retention and referrals from satisfied members who are getting the results they expect when hiring a qualified personal trainer.

Chuck Wilson, a partner with The Fitness Equation out of Ashburn, Virginia, has shared the results his club has seen from their MicroFit partnership:

“MicroFit has proven to be an invaluable tool in promoting personal training services to our members for many years,” said Wilson. “We use MicroFit to establish an individual’s baseline and design a program for them to reach their fitness goals as quickly and efficiently as possible. MicroFit has always proven to be a major key for retaining our personal training clients. They can actually see a quantitative analysis of their gains and our personal trainer can make adjustments to their program based on these results so they continue their progress. The assessment is easy to administer, the results are printed in a very understandable format, giving our personal trainers the ability to motivate clients to continue utilizing the training services. MicroFit provides a format of professionalism that helps us stand out from the competition.”

Our industry is changing rapidly with more emphasis on wellness and individualized or small group instruction.  The A.C.S.M. “Exercise is Medicine” theme is catching on, and the demand for more “evidenced based” outcomes has become a reality.

So, if you are interested in quality assessments for your members, tracking their results, and serious reporting features, please visit the MicroFit website and be sure to mention your Club Solutions affiliation in the “comments section” for preferred pricing on any product offerings through the remainder of 2017.

For more information, please visit: www.microfit.com, call toll free 800-822-0405, or email rob@microfit.com.


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