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The Diet Industry is Ripe for Disruption

diet industry
Consumers want solutions, not more gimmicks.

The diet industry is ripe for disruption, and that is precisely what Carolyn Fetters, CEO and creator of Balanced Habits aims to do: “Let’s bring the diet industry into the fitness industry, where it belongs,” she states.

The diet industry reports $60 billion in annual revenues, “but it doesn’t address the real needs of the consumer, who just want a plan that is simple to implement and is sustainable for the long term,” said Fetters.

Fetters created the programs that would later become Balanced Habits out of her co-owned, multi-location gyms back in 1997, but began sharing the successful formula with other fitness business owners in 2013.

There is no such thing as one size fits all, especially when it comes to nutrition. Balanced Habits believes that every body is unique and deserves a plan tailored to each individual’s body composition, activity level and nutritional likes/dislikes. “There are no bad foods, only bad portion sizes,” says Fetters.

Participants of Balanced Habits’ popular programs KICK START and LIFE all say the same thing: “I wish I had known this years ago, my life would have been so different.”

The healthcare industry is also aware that long-term sustainable health and wellness solutions are key to reducing healthcare costs among high-risk categories and some have begun allocating funds to partner with fitness facilities that can offer a proven and accredited approach to nutrition in addition to fitness services. The programs must be a food and education based program, which is exactly what Balanced Habits offers to its Authorized Partners.

Balanced Habits has developed a turn-key approach, keeping it simple and effective for fitness clubs to implement nutrition services into their business model and offering a thriving profit center from day one.  Through these growing number of Authorized Partners, Balanced Habits has been able to help over 100,000 people across the U.S. and Canada, generating more than $10 million in revenue for their partner facilities.

As part of their turn-key approach, Balanced Habits certifies the staff members of partners facilities, coined “Food Coaches,” and provides an education of real food diets under the trademarked name Füducation™. Jonathan Alzuas, owner of Arena Fitness in Encino and Northridge, California, says, “Their approach offers a short-term, scalable option as well as a longer one-on-one approach — which is what most folks are looking for these days.”

About Balanced Habits:

Balanced Habits is the leading nutrition coaching program for consumers, coaches and businesses to reach their goals and live a higher quality of life. As a business model, Balanced Habits helps fitness clubs generate tremendous revenue, while at the same time providing a transformation solution that eludes so many fitness centers. Contact Balanced Habits at 657-231-6779 or felicia@balancedhabits.com.


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