• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home In Print

Crunch’s Disaster Relief Strategy

Chad C. Waetzig by Chad C. Waetzig
January 3, 2018
in In Print, The Essentials
0
disaster
Share on FacebookShare on LinkedIn

Hurricanes Harvey, Irma and Maria profoundly touched us at Crunch Fitness. Puerto Rico’s devastation was even more personal, as we have two franchise locations there.

Many of us will feel the impacts of traumatic events outside our control, and our associates’ first instinct is to help. That makes me proud of the company I work for. It’s in our DNA to be engaged in our communities, kind, inclusive and responsible.

We’re purposeful about our approach to philanthropy, supported by our Crunch Cares program, led by our senior director of culture and engagement, Amber Hazor. Crunch Cares is committed to making a difference in the lives of others. As we like to say, “the heart is a muscle, too.”

Crunch Cares supports national causes like breast cancer research with BCRF. We also volunteer in our communities and come together quickly to support big causes, like we did for Puerto Rico.

Our team in Puerto Rico is second-to-none, led by Hemy Ortiz and Pablo Acosta. Fortunately, their clubs didn’t experience significant damage. Both have resumed operations, providing a welcoming place in their neighborhoods for those still impacted by Maria.

We set out to raise awareness of the need in Puerto Rico, and directly solicit and match donations from members via dedicated group fitness classes on October 14, Crunch Cares for Puerto Rico Day. Our owned channels — email, social media and in-club collateral — were used to drive awareness and attendance.

We know Puerto Rico’s challenges are far from over and the struggle to rebuild continues. We are thankful for the generosity and kindness from all those contributing to those efforts. For us, having a philanthropic platform allowed us to adapt and address needs when they occur.

There are good learnings here for everyone. Think through how you want to support your communities. Proactively define your strategy with guidelines that can allow you to act when faced with a major event, like a hurricane, as quickly as possible.

 

Chad C. Waetzig is the executive vice president of marketing and branding for Crunch.

Stay ahead in the fitness industry with exclusive updates!

Tags: communityCrunchDisaster Recovery Plandisaster reliefhurricanemarketingPuerto Rico
Previous Post

Never Forget Who You Are

Next Post

Make this Year Different From the Rest

Chad C. Waetzig

Chad C. Waetzig

Related Posts

110 Ideas
Cover Story

The Inspiration Issue: 110 Ideas to Push You and Your Business Forward

May 20, 2025
cryotherapy
Supplier Voice

Future-Proof Your Gym with Cryotherapy

May 20, 2025
HIIT
Supplier Voice

HIIT Solutions for Every Body

May 20, 2025
uncertain times
Supplier Voice

Leading During Uncertain Times

May 20, 2025
Purpose Brands
Cover Story

Purpose Brands: New Name, Same Purpose

March 17, 2025
cardio training
Features

Rethinking and Revamping Cardio Training

March 17, 2025
Next Post
New Year

Make this Year Different From the Rest

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.