It’s been said a health club’s competition isn’t just the club down the road, it’s any place a family hangs out in their free time. So, how do you make your gym the go-to place for families in your community? The answer lies in offering a place for the whole family. This means creating a space for children to enjoy while their parents get their workouts in.
Imagine if your gym was a place where children want to return. If children are begging to go to the gym, Mom and Dad will choose your club every time. To ensure a quality experience for the whole family, we recommend spending as much effort on your children’s area as you do on the rest of your facility.
Here are a few tips on how to make sure your children’s space stands out from the crowd.
Create a space where children want to be. When creating your children’s area, keep the kids in mind. Create an environment where they feel welcome. We recommend a mixture of theming and play to keep children engaged and active, while also igniting their imagination. For example, providing a great indoor playground keeps the children active and promotes a healthy lifestyle. Additionally, you can take it a step further by adding theming to create a fun environment that engages their imagination.
Make your youth and childcare rooms multifunctional. Consider desk space to accommodate children with homework in addition to the playground for those who want to be active. You can satisfy the needs of all ages by offering soft play for toddlers and a larger playground for grade-schoolers. Great multifunctional play areas don’t need huge spaces; there are ways to work with available space to ensure a fun, active and welcoming environment.
Help Mom and Dad feel comfortable. By offering a safe and welcoming environment for families in your community, you are demonstrating your commitment to their comfort and enjoyment. Parents can enjoy their workout knowing the kids have a safe, enjoyable place to stay, and the whole family benefits by being able to engage in healthy, active behavior.
Cassie Dockery is the marketing coordinator at Worlds of Wow. She can be reached at cassie@worldsofwow.com.
