All posts tagged "July 2018"

  • The Relentless Victor Poma

    When some people face adversity, they tuck tail and run. Not Victor Poma, a Fitness 19 franchisee who owns 23 locations in California. In any situation,...

  • Shopping Spree

    A common trend in health clubs is the addition of a dedicated retail store, complete with branded apparel and other products. Because it’s a great way...

  • Cross-Examination

    Long gone are the days when you had no choice but to keep track of your members’ comings and goings on a simple notepad at...

  • Back to the Basics

    With so many specialized classes and programs flooding the fitness industry each year, it can be hard to pick and choose which to place on...

  • Successful Fall Marketing Campaigns

    Each season presents a new opportunity for club operators to get creative with their marketing campaigns in an attempt to attract prospects through their doors....

  • Zone Fitness: Changing the Perception of HVLP Clubs

    High-value, low-price (HVLP) clubs suffer from the stereotype of fitting as many people as possible into their four walls and not worrying about the experience....

  • Ask the Expert: Mike Rucker on Club Management Software

    You have questions, we have answers. This month we spoke with Mike Rucker, the vice president of technology for Active Wellness, about club management software....

  • Engage to Retain

    It’s common knowledge that the rate of change in the fitness industry is at unprecedented levels, however, despite this innovation and improvement, the same can’t...

  • Set Up for Success this Summer

    Everyone will agree there is no place like the outdoors for exercise during the summer months. Unfortunately this is the toughest time of the year...

  • Reminding Members Why

    For many clubs, July is often one of the hardest months in our industry. If you don’t have an outdoor component it can be challenging...