• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home In Print Features Club Spotlight

Zone Fitness: Changing the Perception of HVLP Clubs

Bobby Dyer by Bobby Dyer
July 3, 2018
in Club Spotlight, In Print
0
Zone Fitness
Share on FacebookShare on LinkedIn

High-value, low-price (HVLP) clubs suffer from the stereotype of fitting as many people as possible into their four walls and not worrying about the experience.

Shaking off this perceived notion is the reason Zone Fitness Clubs was founded back in 2013. Owner and founder Tim Forrest wanted to prove a health club could be affordable while delivering an experience akin to that of a “high-end” health club.

“My inspiration for Zone Fitness was to offer a quality health club experience that has an affordable membership and affordable training,” said Forrest. “I was seeking to make sure consumers and members can experience exceptional service in a quality club, but also get tangible results through effective programming.”

Forrest’s mission statement, “members first,” has worked well for Zone Fitness, which opened its second location in Carrollwood, Florida, back in 2016. Many successful practices have spawned from this mission, one of the most popular being “Scrub the Club.”

“We’ve learned scrubbing the club and keeping it clean are really important to a member’s satisfaction, but we also wanted it to be visible,” said Forrest. “Throughout the week, management — myself included — and the front desk staff go out on the floor, pass out Gatorade shots and nutritional bars, then come right behind members and scrub the equipment around them.”

According to Forrest, this tradition goes a long way in helping members see how much care his staff puts into creating a high-quality experience.

However, Zone’s engagement doesn’t stop with “Scrub the Club” — it also understands the importance of empowering members with fitness knowledge and instruction.

“We offer experiences out on the fitness floor called ‘Fit in 15’ where a certified trainer will offer 15 minutes of educational workshops during the peak hours of the club,” said Forrest. “They can get guidance without having to buy a trainer.”

Practices like “Scrub the Club” and “Fit in 15” are Forrest’s way of maintaining a culture of exceptional member experiences and giving members the tools they need to succeed. “I wanted to make sure members can experience something exceptional here and engage with our staff, while seeing us working for them,” he said.

While Zone’s facilities are clean and staff members engaging, its programming is top-notch as well. The “Zone Workout” is the club’s signature workout, integrating Myzone technology into a 60-minute group training class that is equal parts challenging and affordable.

“We offer memberships that are $90 a month for unlimited training,” said Forrest. “That way, people can continue to come every day and use our Myzone technology to monitor their workouts in small groups. It’s allowed us to give people amazing results at an affordable price.”

As he’s watched his club’s brand grow over a short period of time, Forrest has leaned on his staff to help his vision become a reality. And constant education has been critical to his staff’s success.

“As operators, we have to remember training or onboarding for 90 days isn’t where training ends,” said Forrest. “You have to continue to live and breathe your mission statements, culture and core values.”

Living and breathing the mission statement, “members first,” has been the catalyst of Zone Fitness Clubs’ success. Blending the best of both worlds with an affordable base membership of $10 per month and a high-end member experience, Forrest’s brand is out to change the outsider perspective.

“I think we’re proof you can have a low-price club and provide very high-quality service and very tangible results,” said Forrest. “A lot of times in the industry, people think the high-volume, low-price clubs are just as easy of a sale for members, but I’ve learned the same objections you’d get in the sales process for a $200-per-month membership are the same ones you’d get for a $10-per-month membership.”

Low-price gym or high-price boutique, Forrest believes a club’s focus should always be on the member experience. “You have to sell solutions, you have to provide great experiences, and you have to provide a clean environment and exceptional value,” he said.

Stay ahead in the fitness industry with exclusive updates!

Bobby Dyer

Bobby is the former assistant editor of Club Solutions Magazine.

Tags: cleanlinessclub culturehigh-valueJuly 2018member engagementProgrammingqualitySuccess Story
Previous Post

Ask the Expert: Mike Rucker on Club Management Software

Next Post

Successful Fall Marketing Campaigns

Bobby Dyer

Bobby Dyer

Bobby is the former assistant editor of Club Solutions Magazine.

Related Posts

110 Ideas
Cover Story

The Inspiration Issue: 110 Ideas to Push You and Your Business Forward

May 20, 2025
cryotherapy
Supplier Voice

Future-Proof Your Gym with Cryotherapy

May 20, 2025
HIIT
Supplier Voice

HIIT Solutions for Every Body

May 20, 2025
uncertain times
Supplier Voice

Leading During Uncertain Times

May 20, 2025
Purpose Brands
Cover Story

Purpose Brands: New Name, Same Purpose

March 17, 2025
cardio training
Features

Rethinking and Revamping Cardio Training

March 17, 2025
Next Post
fall marketing

Successful Fall Marketing Campaigns

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.