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Anytime Fitness Partners with FunXtion To Enhance In-Club Member Experience


The world’s fastest growing fitness franchise, Anytime Fitness, has formed a strategic, global partnership with FunXtion, experts in interactive digital fitness, to further enhance its in-club member experience.

Through the installation of the interactive FunXtion Experience Station (FES), located on the gym floor, members will have access to a vast array of bespoke, guided virtual classes, workouts and exercises 24 hours a day. Through intuitive touch screen operation, the FES will deliver program innovation to functional spaces, maintaining member motivation and enhancing engagement. 

FunXtion’s seamless integration with the Anytime Fitness CRM system creates a connected ecosystem, which allows content to be pushed out to all geographical regions, applying automated language changes as necessary.

“Our in-club experience is all about coaching, caring and connecting with our members more often,” says Chuck Runyon, the CEO of Self Esteem Brands, Anytime Fitness. “What I particularly like about FunXtion is that it really benefits the coach to simplify the experience, saving them time and standardizing the programming so we can deliver it to our members at a very high level. With one swipe of the Anytime Fitness key fob, they are all set up and ready to go, giving us more time to connect with our members. The FunXtion Station is stylish, branded and looks fantastic in the club. We are very excited by what FunXtion enables us to do, which is coach, care and connect with our members effectively.”

FES units are available now to all Anytime Fitness franchisees, fully loaded with bespoke Anytime Fitness content. FunXtion will work with Anytime Fitness to continually review and refresh content and functionality to ensure the experience remains at the forefront of digital fitness innovation.

“We are thrilled about entering into a collaborative and strategic partnership with FunXtion,” said Shelly Nikolou, the vice president of global partnerships at Anytime Fitness. “This partnership is the result of a lengthy and intensive search for a digital solution and we feel very confident we have found the right companion. FunXtion will enhance and complement our group training experience in all markets where Anytime Fitness has presence outside of the United States and Canada.”

In addition to the member benefits, FunXtion also provides Anytime Fitness with a wealth of real-time data relating to member profiling and business analysis. It will also enable the delivery of bespoke marketing campaigns to help drive member engagement and maximize revenue opportunities.

“We are delighted and excited to announce our partnership with Anytime Fitness,” added Ernst de Neef, the CEO of FunXtion. “I am confident FunXtion will bring essential added digital value to Anytime Fitness clubs. This new partnership will enrich the fantastic current offerings and bring member experience to even higher levels. We are also thrilled to announce we are now bringing our interactive digital fitness technology solutions, that bring the physical gym and digital experience seamlessly together for an enhanced member journey, to clubs in the U.S. market.”

To find out more, visit funxtion.com. To check out videos demonstrating FunXtion, check out this two-minute video or this one-minute video.


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