MOTUS Consumer Insights, a leading analytics and marketing company, empowers fitness businesses to confidently choose new club locations with its Site Selection Analysis. The MOTUS proprietary analytics platform leverages over 60,000 data points to analyze each of a business’s potential new sites. Based on the analysis, the sites are assigned a viability score and ranked from most-to-least viable.
“At MOTUS, we don’t believe in relying on best guesses in business, especially when choosing your new club location,” said Chris Finch, the vice president of analytics for MOTUS Consumer Insights. “That’s why we built an analytics platform capable of sourcing an unparalleled dataset, so our clients receive the most comprehensive view of each potential site’s pros and cons.”
Potential sites are scored based on a variety of key metrics that impact the success of new fitness clubs. Metrics include the site’s trade-area competition levels, the density of qualified prospects, and the physical site’s visibility and accessibility. “Every fitness business has a unique list of attributes they prioritize in a new club location,” said Finch. “A key part of our process is to learn the attributes our clients are targeting, then use our analysis to zero in on the top sites that meet those qualifications.”
Further, MOTUS CI dual status as an analytics and marketing company is a major differentiator for its Site Selection Analysis. “Our team is uniquely positioned to help our clients find success at every stage of their new club’s journey,” Finch explained. “Not only will we find you the perfect site, but we can leverage the data insights from our analysis to build you a winning marketing strategy for your new location.”
With MOTUS CI’s data-driven approach, your new club’s staff can begin connecting with prospects on a household level through personalized marketing campaigns before they even open the facility.