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MOTUS CI’s Competitor Analysis Empowers Fitness Clubs


MOTUS Consumer Insights (MOTUS CI), an analytics and marketing company, offers the most comprehensive competitor analysis in the fitness industry by leveraging its proprietary analytics platform. MOTUS CI sources over 60,000 data points to compile a profile of each competing club in a trade area or a specific competitor.

“Having a strong marketing plan for your gym’s services is only half the battle,” said Chris Finch, the vice president of analytics for MOTUS CI. “Your marketing needs to make the most compelling case possible for why your facilities, training programs, and amenities provide more value than the club next door. To do this, you need reliable and in-depth competitor research.”

MOTUS CI’s Competitor Analysis uncovers key insights into the competition, such as their most popular services and amenities, membership plans, top member persona types and the customer segments you are actively competing over. All of which, the MOTUS analytics team will evaluate and contextualize for its clients after the analysis. “We view ourselves as partners with our clients,” said Finch. “So, we make sure you fully understand the data analysis and can implement its insights into your marketing strategy.”

Further, a major differentiator of the MOTUS CI’s Competitor Analysis is the analytics and marketing company’s deep roots in the fitness industry. “MOTUS CI was founded by a group of fitness owners and operators who were frustrated by the limited industry-specific data available, so we built our own analytics platform,” said Finch. “With a MOTUS competitor analysis, you don’t just receive critical insights. You get a dedicated team with real-world fitness experience who know how to harness data analytics to compete smarter in this industry.” With a collective century of fitness industry experience, the MOTUS CI team is ready to collaborate with your club to maximize the impact of your competitor analysis.

To learn more, contact MOTUS CI at motusci.com/contact.


Written by MOTUS Consumer Insights, the all-in-one analytics and marketing company. To learn more about how to win back members with data insights, visit motusci.com.

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