Recovery has been a growing trend over the years with Therabody, the creators of Theragun and pioneer in tech wellness and percussive massage therapy, leading the way for clubs to easily add the offering.
In September 2020, Workout Anytime decided to partner with Therabody to add value to their premium memberships, differentiate their clubs, add value to their personal training services, and most importantly, drive incremental revenue with no added risk.
Here, Greg Maurer, the vice president of fitness at Workout Anytime, shares the benefits of the partnership and the seamless integration of the products.
What are the benefits to your business as a result of this partnership?
The benefits to Workout Anytime as a result of this partnership are:
- Driving revenue for our franchise partners and for the franchise organization.
- Allowing participating clubs to increase the perceived value of premium memberships.
- Adding value to personal training.
- Differentiating our clubs by adding this powerful recovery tool.
What are the benefits to your members as a result of this partnership?
The benefits to our members are improved recovery, improved performance and pain reduction. Additionally, in a post-COVID environment, Therabody has been ahead of the curve on hygiene and cleanliness. The unique design of the attachments means that they do not absorb moisture, oil or sweat, keeping our members safe.
After the COVID-19 pandemic it’s important to educate members on how recovery and percussive therapy can be for not only their fitness, but their daily lives too.
Have you been pleasantly surprised by working with Therabody in any way?
We have been impressed with our partnership with Therabody and the outstanding education in place to address our associates at all levels and job functions. Additionally, the truly turn-key opportunity provides upside with little to no cost and allows each of our clubs to sell Therabody products with zero inventory in a seamless fashion. Lastly, the powerful marketing they have in place makes it so we do not have to develop it ourselves, which is nice.
What else can you tell other club owners about the benefits of working with Therabody?
Therabody really understands health clubs and has a full team in place to allow for a seamless integration from marketing to staff education to financial management of the profit center — they have thought of all of it!
