Midtown Athletic Clubs Partners with Club Automation to Deliver Exceptional Member Experiences

Midtown Athletic Clubs with eight clubs across the U.S. and Canada, announced a long-term partnership with Club Automation as its official member management software provider.

Supported by an external software consulting company, Midtown sought a technology partner that would aid their mission to inspire people to transform their lives. Several platforms were evaluated across multiple criteria, including the ability to create exceptional member experiences and produce innovative solutions. At the end of an extensive vetting period, Midtown chose Club Automation as its management software provider.

“Midtown aims to deliver wow experiences for our community,” said Jon Brady, the president of Midtown Athletic Clubs. “This partnership will enable every associate on our team to better provide personalized experiences — simplifying and automating many of the daily tasks that keep us from spending more time impacting more members.”

Together, Club Automation and Midtown will leverage technology to enhance member experiences and simplify staff processes throughout their world-class facilities. With expansive offerings including spas, swimming pools, tennis courts, pro shops, group exercise classes, bistros, and a more comprehensive, end-to-end solution was essential.

“We’re excited to bring Midtown Athletic Clubs into the Club Automation family,” sais Jeff VanDixhorn, a co-founder of Club Automation and the chief revenue officer of the Club Division of Daxko. “I’ve had a close relationship with the team at Midtown for many years and have been impressed with their incredible commitment to their members. We’re honored to partner with them and support their efforts to provide unparalleled member experiences.”

Club Automation is a leader in management solutions for member-based businesses including health clubs, athletic clubs and medical wellness centers. Founded by club owners and used by more Top 100 clubs than any other management solution, Club Automation has been a trusted name in the industry since 2007. Club Automation is part of the Club Division of Daxko.

“Midtown Athletic Clubs is the gold standard when it comes to providing a top-notch fitness experience,” said Ron Lamb, the CEO of Daxko. “At Daxko, we’re committed to powering health and wellness throughout the world. Sharing this essential value with Midtown Athletic Clubs is central to our partnership, and I am excited to see how we’ll transform lives together in the coming years.”

Midtown Athletic Clubs is the latest multi-location fitness club to partner with Club Automation for comprehensive club management software.