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Taiwan Excellence Unveils Innovative Smart Fitness Products During Product Launch

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Taiwan Excellence unveils innovative smart fitness products from five of Taiwan’s most influential brands.

Fitness is a global industry, and one that’s predicted to grow. Prior to the COVID-19 pandemic, global industry revenue totaled $94 billion and gyms were on pace to reach 230 million members by 2030, according to the IHRSA Global Report.   

A great example of the industry thriving on a global scale took place on April 28 at the 2021 Smart Fitness Online Product Launch livestream, presented by Taiwan Excellence, which showcased innovations from five of Taiwan’s industry-leading fitness companies.

Following is an overview of each company’s latest innovations, in their own words, highlighted during the product launch:

Johnson Health Technology (JHT)

JHT, the parent brand to Matrix Fitness, unveiled a Connected Solutions series of fitness equipment from Matrix Fitness, in addition to:

  • Its new Personal Trainer Portal, a customizable app-based technology that allows trainers to track, program and motivate members to reach their goals.
  • Asset Management, an industry-leading platform that enable significant functionality improvements regarding usage and upkeep metrics for gym owners in the management of their equipment.
  • Virtual Active, an immersive workout platform that takes exercise enthusiasts to exotic locales around the world through a high-quality digital experience.
  • The Performance Plus Treadmill, its deluxe treadmill that sets a new standard with a slat-belt design that maximizes user comfort and increases the longevity of the running surface; and the Ascent Trainer, which adapts to accommodate each individual user’s effort and impact tolerance to minimize strain.

Makalot Industrial Co., Ltd.

Makalot Industrial Co, the key Taiwanese supplier to the global apparel industry, unveiled its refreshed line of ECG smart apparel — an intelligent health monitoring solution that unites smart sensor technology and high-quality textiles in apparel. Through this gear, users can securely access their 24-hour, real-time physiological data, such as heart rate and sleep analyses.


Strength Master Fitness Tech Co., Ltd

Strength Master, one of Taiwan’s most prominent fitness equipment manufacturers, introduced the LifeSpan TM7050 Electric Treadmill, which features intelligent step counting and phone mirroring, enabling runners and walkers to calculate steps, listen to music and cast videos on the screen while exercising.

Additionally, every feature of LifeSpan treadmills, bikes and standing desks are efficiently combined in the company’s new SC110 console, which adopts a minimalist and compact design to create an optimal workspace organization.


Netown Corp.

Netown, a notable innovator of smart healthcare technologies, introduced its Babybot Smart Precise-Exercise for Home device, which helps users to analyze their physical status in just two minutes and assist in improving their workouts by delivering detailed data and insights. The product also features a user-friendly interface for blood pressure measurement and personal workout programs based on different training goals.


Gee Hoo Industrial Corp.

Gee Hoo Industrial, a top Taiwanese manufacturer of high-end fitness and wellness equipment, unveiled its Body Charger Linear Recumbent Stepper, which has three components of fitness evaluations for various training goals, along with several built-in games that can support fitness motivation. Its 180-degree swiveling seat, three levels of recline settings, and 14 levels of overall position adjustment make it secure, practical and congenial for the elderly.

Product Launch Recap

The product launch showcases the level of fitness innovation coming out of Taiwan from five of the country’s most influential brands, presented by Taiwan Excellence.

“COVID-19 has jostled the sports industry to explore digital solutions, and we’re proud of the offerings these innovators are bringing to market in 2021 and beyond,” said Simon Wang, the executive vice president of Taiwan External Trade Development Council (TAITRA), Taiwan’s premier trade promotion organization, in a statement. “As fitness activities shift between at-home and club offerings, it’s critical that companies adapt to marketplace demands, which are coming even more quickly than ever before.”

For the playback video of the online product launch, visit: http://taiwanexcellence.piee.pw/3fsd5x.

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Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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