Thought leaders series:
Thought leaders from a cross-section of the industry share their ideas on member engagement and retention, sponsored by MXM. Included in this topic:
- Successful strategies to re-engage members as they come back to the club
- What members today expect regarding the member experience
- How to properly onboard members to ensure they are engaged or participating in programs
- What the pandemic taught us about the importance of retention
- Examples of strategies to prioritize/foster member retention
Panelists include:
- Paula Neubert, the president and general manager of Club Greenwood
- Adrian Antigua, the general manager of Gainesville Health & Fitness
- April McCullough, the general manager of Little Rock Athletic Club
- Evan Zupancic, the COO and general manager of Stafford Hills Club
- Jeff Linn, the executive director of Weymouth Club
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