MOTUS CI Amplifies Fitness Marketing with Amazon DSP

MOTUS CI is improving fitness marketing this holiday season with a new tool. Expand your networking reach with this program and improve sales.

MOTUS Consumer Insights (MOTUS CI), the all-in-one fitness analytics and marketing company, is offering a powerful marketing tool to fitness operators this holiday season. The Amazon Demand-Side Platform (Amazon DSP) is a programmatic ad service that enables businesses to serve ads to customers through Amazon’s extensive network of websites, apps and third-party exchanges. As a marketing agency, MOTUS CI is able to purchase ad space on the platform for its clients. 

“Amazon DSP represents an opportunity for fitness clubs to connect with a massive new audience of prospects,” said Pete Stipher, the president of MOTUS CI. “Year after year, Amazon is the most visited e-commerce site in the U.S., and its website traffic will surge during the holiday season.” A recent survey found that nine in ten Americans plan to use Amazon for their 2021 holiday shopping. 

MOTUS CI also recommends Amazon DSP due to its ability to connect businesses with highly relevant audiences. Leveraging the website’s shopping data, marketers can target ads directly to consumers who have searched for or have purchased products related to their business. “Serving ads to non-qualified leads is the fastest way to waste money,” said Stipher. “With Amazon DSP, you can focus your marketing spend on buying-intent prospects and increase your ROI.”

With its broad reach and highly targeted audience lists, MOTUS CI considers the Amazon DSP an essential tool in fitness marketing this holiday season.