Marissa Meyers, the market insights manager at Club Automation and Motionsoft, shares trends that are shaping the fitness industry in 2022.
There’s no denying that public sentiment shifted quite a bit over the course of the last few years. Everyone has had to learn how to adapt to constant change, react to unexpected challenges, and continue moving forward into an unclear future. The health and fitness industry was no different. The industry is still recovering towards 2019 numbers, but because of the hard work of clubs across the country, we’ve seen consistent growth for the club fitness industry.
A study conducted by the American Psychological Association called “Stress in America 2020: A National Mental Health Crisis“ details some of the biggest issues facing Americans as a result of mental, physical, and social disruption. According to the study, Americans are increasingly concerned with three main topics: safety, health, and community.
The club industry is a huge source of relief and support for one of the community’s biggest concerns, epidemics and natural disasters. All across the country, indoor and outdoor fitness facilities are putting the safety of their members first by enacting new safety and sanitization protocols and implementing contactless experiences and processes.
Club fitness facilities have always had the mission to improve the health of their members. According to the study, 67% of Americans are seriously concerned about the health of their family members, putting a greater emphasis on providing fitness opportunities for all ages will be increasingly important.
Expanding group fitness class offerings, programs, and personal training to suit the interests and fitness levels of a diverse audience is key. Additionally, with 78% of Americans reporting experiencing significant stress in the last year, a positive stress relief outlet, like working out, is more needed than ever.
You may even consider increasing programming around mindfulness and meditation to further promote a feeling of calm and peace among your members.
With 36% of Americans reporting serious loneliness and isolation caused by the pandemic, now is the time to reach out and welcome them into your community. Especially considering the study also reports that 71% of Americans feel hopeful about their future, and 54% feel they can use their voice to make a positive difference.
With tools such as texts and emails, as well as digital marketing and website assistance, you can share your organization’s community with the estimated 14 million people looking for a fitness facility to call home, thus building a safe and healthy community.
