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Home Special Content

Blair’s POV: Top Industry Trends

Rachel Zabonick-Chonko by Rachel Zabonick-Chonko
March 30, 2022
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Each month Blair McHaney, the CEO of MXM, sits down with Rachel Zabonick-Chonko, the editor-in-chief of Club Solutions Magazine, for a frank discussion on the current state of the fitness industry.

BLAIR MCHANEY’S POV SHOW NOTES

Top Industry Trends

Recovery and Amenities

  • Recovery is a huge opportunity.
  • Figure out what you can do well in that category and start moving in that direction.
  • At least have a stretching space and maybe percussive therapy guns.
  • There is a lot of research proving the benefits of recovery.
  • There is more demand for shorter and gentler classes.
  • There are ways to ease into recovery without spending a lot of money.
  • Institutional locker rooms don’t fly anymore. It shouldn’t feel painful to use the locker room, but luxurious.

Mental Health

  • “Reconnect” key marketing word right now.
  • Top two reasons to workout are for relieving stress and improving mental health.
  • Mental health benefits of exercise are immediate.

Wearables

  • Wearables can help people become fitness mentors.
  • Make sure customers are getting the right wearable for them.
  • How can we as gyms get people to adopt wearables?
  • We should be guides and wearables should be a part of a member’s fitness strategy.

Top of Mind

  • Project 435.

For more insights from Blair McHaney and to learn more about MXM, the world’s leading experts on Operational Member Experience Management, visit mxmetrics.com.

Stay ahead in the fitness industry with exclusive updates!

Rachel Zabonick-Chonko
Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Tags: 2021 Club Solutions Leadership RetreatBlair McHaneyBlair's POVchallengesCOVID-19featuredGYMS ActleadershipMember Experience
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Rachel Zabonick-Chonko

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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