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Blair’s POV: Top Industry Trends


Each month Blair McHaney, the CEO of MXM, sits down with Rachel Zabonick-Chonko, the editor-in-chief of Club Solutions Magazine, for a frank discussion on the current state of the fitness industry.


Top Industry Trends

Recovery and Amenities

  • Recovery is a huge opportunity.
  • Figure out what you can do well in that category and start moving in that direction.
  • At least have a stretching space and maybe percussive therapy guns.
  • There is a lot of research proving the benefits of recovery.
  • There is more demand for shorter and gentler classes.
  • There are ways to ease into recovery without spending a lot of money.
  • Institutional locker rooms don’t fly anymore. It shouldn’t feel painful to use the locker room, but luxurious.

Mental Health

  • “Reconnect” key marketing word right now.
  • Top two reasons to workout are for relieving stress and improving mental health.
  • Mental health benefits of exercise are immediate.


  • Wearables can help people become fitness mentors.
  • Make sure customers are getting the right wearable for them.
  • How can we as gyms get people to adopt wearables?
  • We should be guides and wearables should be a part of a member’s fitness strategy.

Top of Mind

For more insights from Blair McHaney and to learn more about MXM, the world’s leading experts on Operational Member Experience Management, visit mxmetrics.com.

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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