Suzanne Rich with °CRYO Science shares how cryotherapy can help deliver client satisfaction and additional revenue to your club.
What happens when a gym or spa adds whole-body cryotherapy to its product portfolio? You get satisfied, happy clients and increased revenue. The benefits of cryotherapy include quicker workout recovery, energy boost and an improved sense of well-being. But let’s not overlook another key factor — it’s an exhilarating, fun experience, especially following a hard workout. Users emerge from a three-minute, music-enhanced, whole-body cryotherapy session feeling refreshed and energized, and with a sense of accomplishment by having achieved their health and fitness goals.
So, how does it work? Cryotherapy exposes the body to extremely low temperatures, which results in blood being redirected away from the extremities to the core. When the treatment is finished, highly oxygenated blood returns rapidly from the core to the extremities/muscles providing a beneficial effect. Treatments are flexible, allowing users to custom design their sessions based upon experience level and desired results. After donning appropriate protective gear — gloves, ear muffs, etc. — users enter the treatment chamber to begin the session. Each session normally lasts for a maximum of three minutes at temperatures ranging from beginner -166°F to professional -220°F. If that sounds unpleasant — like jumping into an ice bath — it’s important to know that whole-body cryotherapy cools by convection (cold air) versus cooling by conduction (an ice bath). The result is an exhilarating experience that delivers benefits without the initial “shock” of an ice bath type of treatment.
Adding whole-body cryotherapy to your practice doesn’t need to be complicated. A modest equipment and installation investment and adequate space for a treatment room are all that’s required. Health club owners and operators who added cryotherapy to their product portfolio have seen investment payback in six months or less. As with any investment, it’s important to carefully evaluate the available options to determine the best fit. Evaluation criteria should include equipment purchase, installation and ongoing operating costs, while considering key factors such as planned utilization, space availability and other requirements. In addition, system warranty and support are also important to consider in making a decision. An experienced whole-body cryotherapy equipment provider can deliver the guidance necessary to add this exciting treatment modality for your clients to enjoy and benefit from using.