XTRAFIT, the Cologne, Germany-based operator of 15 health clubs, has partnered with HydroMassage to provide members with a solution for wellness and post-workout recovery.
HydroMassage is now offered to all XTRAFIT members as part of the PLUS membership package for 30 euros per month as well as the FLEX membership package for 40 euros per month. As a part of these packages, members enjoy HydroMassage, sauna, solarium and the ability to bring a friend, among other benefits.
“We’re very pleased we can now offer HydroMassage in all of our clubs,” said Gabriel Vogel, the chief operating officer for XTRAFIT. “We’ve looked at and tested other recovery and massage products and we felt there was no comparison to HydroMassage. Our members love it, and we’re seeing a positive impact to our PLUS membership upgrades.”
Post-COVID, with demand increasing for both post-workout recovery and mental wellness, more clubs are evaluating how to provide the right tools to assist members with their wellness goals.
HydroMassage provides a unique, 10-minute massage experience most commonly used for pain and stress relief, muscle recovery or a mental wellness break.
For operators, implementing HydroMassage is relatively straightforward, as members stay fully clothed for their massage and no additional staff is required.
“XTRAFIT has embraced the concept of wellness and recovery and they’ve done a great job of implementing HydroMassage in their clubs,” said Mark Lowder, the vice president of international sales for HydroMassage. “The member feedback has been excellent. They’ve been a great partner and we’re pleased to have made a positive impact on their members and their business.”
For more information, visit hydromassage.com.
