BeaverFit USA — a veteran owned and operated business, the leading manufacturer of outdoor fitness equipment, and the largest supplier of military human performance solutions in the world — has been contracted by Rumble, the popular boxing-inspired group workout concept owned by Xponential Fitness, to manufacture custom designed benches and boxing rigs for new Rumble franchise locations.
The newly designed Rumble bench and boxing rigs — which are already in use at recently opened Rumble studios in Anchorage, Alaska and Henderson, Nevada — were designed, prototyped, and manufactured in a matter of months following close collaboration between BeaverFit product design, engineering and fabrication specialists working with Rumble leadership.
“As we scale the Rumble brand to new locations it was critically important for us to have the right equipment,” said Shaun Grove, the president of Rumble. “Not only did we want to capture the look and feel of the Rumble brand in this equipment, but we wanted to make sure that for our franchise partners making an investment that this equipment will last for years to come, and to ensure our members have the highest quality and safest equipment every time they step into a Rumble studio.”
The new bench was created for the strength portion of Rumble’s 45-minute classes, providing a cushioned bench top, storage slots integrated into the middle for five pairs of dumbbells, and hooks on the end to hold Rumble’s weighted knuckles. A hollow opening also provides an area for participants to store their boxing gloves between Rumble rounds. Beaverfit worked with Rumble to create four different custom rigs in order to provide Rumble and its franchisees increased flexibility from a space and functionality perspective to make the leasing and facility design as streamlined as possible.
“Designing the bench and boxing rigs was really a total team effort from start to finish,” said Justin Smith, the COO of BeaverFit, North America. “Our design and engineering teams worked closely with the Rumble team to ensure the design met their functional requirements as well as brand aesthetic, while our in-house manufacturing and 100% domestic supply chain allowed us to quickly prototype, make updates and ultimately begin producing hundreds of units for new Rumble locations. This opportunity is one of many we’re excited to support as we continue to see the aggressive growth in our commercial business from both a custom manufacturing and outdoor fitness perspective.”
“This has been one of the best experiences I’ve ever had around product procurement in terms of how smooth and how fast it went,” said Pete Rigs, the executive vice president of construction and procurement for Xponential Fitness. “We went from discussing an idea over lunch, to having a napkin sketch, a computer rendering, and a finished product in less than three months. During a time when so many equipment manufacturers are struggling with their supply chain, the BeaverFit team and their domestic manufacturing capabilities really allowed us to deliver the equipment needed to help our newest franchisees open their locations on time.”