VillaSport Athletic Club and Spa has acquired Axiom Fitness, a fitness chain with four locations in Boise, Idaho. The acquisition is a part of VillaSport’s expansion efforts, and according to the company, they will seek additional new locations in the greater Boise area and in its existing markets throughout the U.S.
Axiom has four locations in Treasure Valley, Idaho: Parkcenter, Fairview, Meridian and The Village.
“We are excited about expanding to a new market and growing our community and presence in Idaho,” said Billy Malkovich, the president of VillaSport, in a statement. “This acquisition complements our plan to build full-size VillaSport clubs in Treasure Valley and broaden our offerings and services.”
As a result of the acquisition of Axiom Fitness, VillaSport will grow from seven to 11 locations across five states, including Idaho, Oregon, Colorado, Texas and California.
“It’s an exciting time here at VillaSport,” said Joe Syufy, the CEO of VillaSport, in a statement. “We have an aggressive growth plan, through both acquisition and green field development. If there are similar opportunities in other markets, we are open to hearing about them. While the large format, family-focused VillaSport model is our foundation, the smaller fitness-focused model allows more accessibility in current and new markets. The Axiom project affords new possibilities for VillaSport, and having a mixed portfolio of large and mid-size clubs is our goal.”
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
