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Genesis Health Clubs Acquires Two Clubs, Moves into Florida

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MVP Sports Clubs

Genesis Health Clubs announced it has acquired the Spanish Springs and Brownwood locations from MVP Sports Clubs in The Villages, Florida. Included in the deal were exclusive rights to be the sole health club provider for The Villages, which the company says paves the way for future expansion.

The news comes on the heels of Genesis’ recent acquisition of two VASA Fitness locations in Wichita, Kansas.

The new Florida locations are the first East Coast and Southern expansions in the U.S. for the Genesis brand.

“Genesis is a family-owned business that has operated in Wichita for over 30 years,” said Rodney Steven II, the owner and president of Genesis, in a statement. “We started with one location and grew gradually. Six years ago, our company doubled in size overnight, and it’s been steady, sustained growth since then — even through the pandemic. We went from a locally owned Kansas company to a national brand. It’s been quite a ride.”

MVP members at The Villages locations will be able to continue their membership with no price increase.

“It has been our privilege to work with the residents and community members of The Villages for the past 12 years,” said Karl Droppers, the president of MVP, in a statement. “MVP was honored to be part of making The Villages ‘America’s Healthiest Hometown.’ We know Genesis Health clubs will be a great partner with the community and provide growth and services for years to come.”

Genesis Health Clubs now has 59 locations across seven states.  

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Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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