There is evidence to support that body transformation competitions can help health and fitness businesses become more profitable. According to one study, training facilities that offered them saw an average 26% boost in income over those that didn’t.
Body transformation competitions are a powerful tool for a fitness business to engage clients and foster a feeling of community. Organized programs instil accountability, greatly improve the motivation of older members, and maintain the energy and excitement from new sign ups.
Beyond the challenge period, contestants often have a sustained desire to improve their physical fitness resulting in higher class attendance and overall better customer retention rates.
There are a range of diverse revenue streams businesses can create through the implementation of body transformation challenges that not only enhance the experience of members but also establish a committed and trusting membership base.
Adding body transformation competitions to your business has the following five advantages.
1. Increased membership and retention rates.
As participants experience success and get more involved in their fitness journey, the difficulties and wins that they experience have a tendency to boost retention rates. As a result, the member base grows and becomes more devoted which increases profitability.
2. A rise in challenge entry fees.
Great results from a challenge means you can demand a fee for customers to take part. This can make up a sizable source of income, particularly if the challenge is well-liked and draws lots of interest.
3. Increased sales of dietary supplements and other goods.
Challenges are a great way to support clients with their nutritional goals as results often require participants to invest both in the gym and in the kitchen. Adding a customised meal plan and recipe ebooks to your clients challenge pack is a good way to promote dietary supplements or other goods. Increased sales of these products provide another boost to the company’s total profitability.
4. Effective word-of-mouth promotion.
People who take part in body transformation challenges frequently discuss their progress and outcomes with friends, family and on social media. Word of mouth promotion is by far the most effective form of marketing. Potential new customers are hearing about your business from a trusted source and they can see first-hand the results they’ve achieved. Challenges turbocharge word of mouth promotion which leads to great sign up of new members.
5. Better reputation and credibility.
Running successful body transformation competitions can help a health and fitness company’s reputation and credibility. This may result in a rise in member loyalty and even higher service prices, increasing revenue.
Despite their benefits, one of the biggest pain points for most businesses running transformation challenges is the ability to track progress and choose a winner efficiently. Body scanning technology can provide detailed measurements on a range of data points including muscle mass, total body fat and visceral fat plus much more.
For fitness facilities looking to boost revenue, body transformation competitions are a great way to boost retention, diversify revenue streams and keep your clients on track to reach their fitness goals.