Get the most out of your marketing systems while saving yourself time and money. Setting up automations throughout your customer journey can help with engagement, boost conversions and free up your time to focus on the more important thing — growing your business.
Boost Customer Lifetime Value
Success and growth doesn’t just come from lead generation, it also comes from retention of your current members and reducing churn rate. Setting up birthday reminders, milestone certificates or rewards based on usage is a great way to increase your levels of engagement with your current community.
One of the main benefits of marketing automation is that it allows you to scale your marketing efforts and reach a larger audience without increasing the amount of manual work required. By automating the collection and analysis of data, it can provide valuable insights into the performance of campaigns. Make sure you are reviewing this regularly and pivoting your campaigns according to the data you collect.
When sending out communication to prospects you should be customizing every aspect of your messaging. Add in their start dates, attendance, who their class is being taught by or stats from their previous session. This all adds value to their customer experience which in return will help your conversion rates or retention.
Lead Nurture Campaign
Creating workflows within your CRM system not only attracts leads but also creates an entire journey for them to go through on your system without any extra leg work from you. Create either/or scenarios to lead them to the right people in your team or the right membership option for their needs. While simultaneously creating reminders, notes, tags and tasks for your team to keep them informed and give them the best opportunity for conversion. By adding value the whole way through their introduction to your brand their barrier to entry will have decreased making your conversion likelihood higher.
Generate Qualified Leads
There are several ways to manage and increase your level of qualified leads with automation systems:
- Lead Scoring: Score leads based on their engagement levels and activity on your website. By identifying which leads are most engaged you can prioritize them and focus your efforts on the most promising prospects.
- Lead Segmentation: Segment your leads based on their behavior, demographics and other characteristics. This allows you to tailor your communications to specific groups of leads which can increase their relevance and effectiveness.
- Email Marketing: Automation systems can be used to create targeted and personalized email campaigns that are triggered by specific actions taken by leads on your website. This can help increase engagement with your content and move leads closer to becoming paying customers.
- Lead Magnets: Lead magnets are digital assets like ebooks or webinars that you offer in exchange for visitor’s contact information. These assets serve as a way of educating the prospect and generating interest in your product or service. Set up workflows to send out these magnets to the relevant leads as soon as they come into your system.
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