In an experience-driven world, your club is not only defined by the physical equipment you own, but by the actions you take for your club and community, and how you portray your brand through marketing ...
When starting a business, you think about things like the name, logo, marketing strategy and the list goes on. One thing that gets overlooked, or disregarded as unimportant, are the core values of your business. ...
Every New Year’s Day, people across the U.S. make a list of their top resolutions for the year ahead. Historically, exercising more is the most common resolution made by Americans. During the busiest time of ...
In Part 2 of this email marketing series, marketing experts from across the industry share why email marketing is most effective when executed alongside campaigns on other platforms. Saturation is the key to any marketing ...
Between running new member specials to hiring trainers to fixing broken equipment, health club professionals have more than enough to do without adding marketing to the list. And yet, it’s often the tasks we put ...
While summer is typically considered a tougher season for some gyms, there are opportunities for clubs to leverage the popularity of pools and outdoor activities to engage members while the days are longer and much ...
One of email marketing’s biggest challenges is being engaging enough to not get your message deleted. People sift through dozens or hundreds of boring, programmed email subject lines daily for something interesting. Once they do, ...
First, what is personalized marketing? It’s also known as one-to-one marketing, or individual marketing. And according to experts, it is a strategy to leverage data analysis and digital technology to deliver individualized messages and product offerings ...
Marketing is the lifeblood of your club — as the way in which your club communicates its messaging, unique selling proposition and overall branding. As a result, choosing the right marketing services, channels and partners can ...
“If you’re waiting until January to start your marketing, you’re probably too late.” New Year marketing campaigns seem to focus exclusively on January, but in the words of Mark de Gorter, the chief operating officer ...
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