All posts tagged "marketing strategy"
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Get Personal with Your Marketing
First, what is personalized marketing? It’s also known as one-to-one marketing, or individual marketing. And according to experts, it is a strategy to leverage data analysis...
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The Latest Innovations in Marketing
Marketing is the lifeblood of your club — as the way in which your club communicates its messaging, unique selling proposition and overall branding. As a...
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New Year Marketing Starts with Year-Round Marketing
“If you’re waiting until January to start your marketing, you’re probably too late.” New Year marketing campaigns seem to focus exclusively on January, but in...
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Epsilon Impresses Gold’s Gym SoCal
In 2004, Gold’s Gym SoCal and Epsilon started working together. 14 years and 17 locations later, the partnership is still going strong. Below, Gold’s Gym...
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Perfect Match
The fitness industry is constantly evolving, and marketing trends are no different. That is why many health clubs turn to agencies to ensure their marketing...
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Successful Fall Marketing Campaigns
Each season presents a new opportunity for club operators to get creative with their marketing campaigns in an attempt to attract prospects through their doors....
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How to Take Your Business Outside This Summer
As the weather warms up, people are spending more time outside. While you could throw in the pool towel, summer is actually the perfect opportunity...
