Should Fitness Club Sales and Marketing Change?
January 4, 2021
Should our sales and marketing change because of COVID-19? At the risk of offending some readers, I believe this is a strange question. Just as strange as asking, “Should my barbells and dumbbells change because ...
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Connections Designed to Matter
October 2, 2020
Hawkeye has a simple mission: to drive members. Combining a passion for fitness with data-driven marketing strategies, Hawkeye provides the insights and solutions that help clubs drive membership growth. The commitment of Hawkeye, powered by ...
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Marketing Messages as an Industry
October 2, 2020
With what seems like an ever-increasing rise in obesity-related health issues in the U.S., health club operators have always thought of themselves as part of the solution. For some consumers, a fitness center of any ...
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