All posts tagged "marketing strategy"
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Preparing for the Resolution Rush
Every New Year’s Day, people across the U.S. make a list of their top resolutions for the year ahead. Historically, exercising more is the most...
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Email Marketing Part 2 — Integration with Other Advertising
In Part 2 of this email marketing series, marketing experts from across the industry share why email marketing is most effective when executed alongside campaigns...
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3 Mistakes You’re Making with Marketing, According to Real Data
Between running new member specials to hiring trainers to fixing broken equipment, health club professionals have more than enough to do without adding marketing to...
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Tips for Preventing a Summer Lull
While summer is typically considered a tougher season for some gyms, there are opportunities for clubs to leverage the popularity of pools and outdoor activities...
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How To Write Emails That Don’t Get Deleted
One of email marketing’s biggest challenges is being engaging enough to not get your message deleted. People sift through dozens or hundreds of boring, programmed...
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Get Personal with Your Marketing
First, what is personalized marketing? It’s also known as one-to-one marketing, or individual marketing. And according to experts, it is a strategy to leverage data analysis...
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The Latest Innovations in Marketing
Marketing is the lifeblood of your club — as the way in which your club communicates its messaging, unique selling proposition and overall branding. As a...
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New Year Marketing Starts with Year-Round Marketing
“If you’re waiting until January to start your marketing, you’re probably too late.” New Year marketing campaigns seem to focus exclusively on January, but in...
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Epsilon Impresses Gold’s Gym SoCal
In 2004, Gold’s Gym SoCal and Epsilon started working together. 14 years and 17 locations later, the partnership is still going strong. Below, Gold’s Gym...
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Perfect Match
The fitness industry is constantly evolving, and marketing trends are no different. That is why many health clubs turn to agencies to ensure their marketing...
