Dave Corley, the vice president of business development at Human Touch, shares recovery solutions that help enhance member experience.
Fitness routines paired with proper and enjoyable recovery routines have proven to be highly integral parts of successful wellness programs. Whether a member is an advanced athlete, a weekend warrior or just someone looking to improve their life, they’re craving recovery options. Health clubs that offer recovery methods to members can help enhance member experience, increase their revenue and build upon their brand’s reputation.
Massage, zero-gravity positioning, stretch, compression, sound and heat are some of the recovery tools that can be highly effective modalities of recovery. These modalities can help improve circulation, prevent injury, reduce muscle soreness, increase flexibility, and most importantly, allow the member to work out the next day. Many health clubs are incorporating commercial massage chairs and zero-gravity chairs as part of their recovery room offerings as they encompass at least one, if not all, of the mentioned recovery methods. By way of massage chair, a member can experience a full body massage — pre and/or post workout — in a zero-gravity angle that will help relieve stress and boost the immune system while decompressing the vertebrae. Members could begin and end with a stretch program to activate or loosen tight muscles while enjoying the benefits of compression, heat and sound therapy.
By offering any type of recovery solution at your health club, member experience will improve. As the importance of recovery is becoming more of a lifestyle than a trend, health clubs with the opportunity to include a recovery area are easily able to offer higher tiered memberships for as low as $10 per month per member. This additional option could increase monthly membership dues by $10,000 per month per location, but more importantly, members will feel the difference in their workouts and everyday lives. Having this modality on-site will increase a member’s experience and will be shared and noticed by others — which only improves a health club’s brand reputation.
In all, wellness takes a balance of fitness and recovery. If members have a recovery option in a health club they will feel better, maintain their membership longer and be far more prepared for their next visit.
